LAUNCH! is the brand marketing division of CIM and has been honoured as one of the
“Top 50 Hottest Agencies” in 2004, 2005, 2006 and has won global awards for excellence
in Experiential Marketing and creative design (W3 & POPAI).
The ‘astronauts’ piloting LAUNCH! think of themselves as a new breed of brand marketers.
They recognize the changing nature of building and promoting brands as one of the
greatest opportunities of our time for marketing professionals who are truly passionate
about their industry. They understand that truly powerful brands do not ‘interact’
with their market’s culture: they become part of it.
The Conceptual Ideation people at LAUNCH! believe in results – brand-building, sales-driving,
measurable ROI – and their Clients really, really seem to like that.
LAUNCH! specializes in connecting brands and consumers through promotions and experiential
marketing campaigns, but also in leveraging brand-retailer relationships in new
and innovative ways that bridge the traditional sales-marketing divide. Over the
past 10 years, putting consumer interaction to work has become an integral part
of the marketing mix and LAUNCH! has long been a market leader in this area. To
continue to stay out in front of the pack, LAUNCH! is dedicated to developing unique
strategies that help make their Clients’ brands relevant and valued in the lives
of the consumers. LAUNCH! designs both campaigns and the hands-on execution of the
program elements in-market to ensure they are delivering the measurable business
results today’s clients demand.